L.I.L.Y by Stella McCartney

I had the pleasure of designing, producing, and installing the exclusive launch of Stella McCartney's newest fragrance, L.I.L.Y, at Selfridges on Oxford Street, London. I created a dynamic pop-up space, including bespoke point-of-sale displays, that took over the entire perfume department.

 

The installation featured fresh flower arrangements, adding a natural, elegant touch that echoed the fragrance's essence, creating an immersive and memorable experience for customers.