Fred Perry x Raf Simons

I spearheaded the Fred Perry x Raf Simons collaboration, drawing inspiration from Gavin Watson's evocative photography of subcultural Britain. My expertise in producing dynamic window displays, immersive interiors, and engaging brand activations ensured that the collection was brought to life across multiple platforms.

 

By integrating large-scale screens and lenticular prints in key retail locations like Wellgosh, SEVENSTORE, and Journal Standard, I created an interactive, multi-perspective experience that resonated with today’s digital-savvy audience, aligning the brand’s heritage with contemporary expressions of identity.